Jael Roumain acquired her license in cosmetology in 2011. Shortly after graduating, she became an entrepreneur and opened her own salon in Sunrise, FL. Since opening her salon, she has created a great reputation and brand for herself. Jael believes in sharing her gifts of beauty with the world and lets her work speak for itself.

She is a talented, accomplished, featured professional, who has developed a mastery in several areas, to include hair artistry, wig making, hair color and hair extensions. However, above all, she is truly a humble individual who understands that her clients come first.

Jael is currently based in Miami, proud owner of Identity Divas where she demonstrates her extensive background in hair and ensures the smooth, day-to-day operations of Identity Divas. The motto is “Our Identity, Like Yours, is One of a Kind…” Identity Divas  is also a supplier of top quality Brazilian Hair Extensions. Identity Divas strives to provide customers with the best quality pure virgin hair extensions available. Identity Divas caters to all clients of all ethnicities.

Jael has had the honor of working with Top Celebrities, such as Tiny (T.I. & Tiny), Mya, Angela Simmons, Nikki Muddaris from Love & Hip, Hop, Gloria Govan from Basketball Wives, Elease Donovan, Tahiry Love & Hip Hop New York, Chantel Jeffries…

Jael’s work has been printed in 2011 and 2012 Hype Hair Magazine issues.

Jael’s brand Identity Divas is establishing itself as an industry leader by operating with integrity, distributing a superior product, and delivering amazing customer service.

Free WI-FI!


Sunday – Closed
Monday – Closed
Tuesday: 10:00 am – 5:00 pm
Wednesday: 10:00 am – 5:00pm
Thursday: 10:00 am – 5:00 pm
Friday: 10:00 am – 6:00 pm
Saturday: 10:00 am – 3:00

Identity Divas
Miami, FL
Atlanta, GA



What is Virgin Hair?

Virgin Hair is hair that has not been dyed, bleached, permed, straightened or chemically treated in any way. Hair cuticles are running the same direction from root to end. It is sewn onto the weft or bonded with keratin in the same direction your hair grows, so it falls effortlessly. It has all the attributes of natural flowing hair. It wears and washes with ease.

What is machine-wefted hair?

Machine-wefted hair is commonly known as hair on “tracks,” or a weave. Hair is stitched together with a sewing machine. There are many different methods of sewing. Identity Divas uses the strongest, most shed-resistant method.

How much hair is needed for an install or wig?

For a full install or wig, the average person needs about 10oz (300g). 8oz is recommended for a partial install.


14”  to 16”    about 2 bundles is recommended

16”  to 22”  about 3-4 bundles is recommended

24”  to 30”  about 4-5 bundles is recommended

Lace vs Silk Closures?

Our closures are made with lace or silk.

A lace closure is simply a layer of lace that has hair attached to it. They have baby hairs at the front to mimic a natural hairline. They have bleached knots to make sure the hair underneath is not visible.

The edges are reinforced to minimize tearing. 

Silk-based closures provide a completely natural part.

How do I maintain my closure?

Balding on your closure is caused by excessive  tension on the hairs, this includes  brushing, or pulling.  The hairs on a silk based custom closure are placed individually so please handle with care to avoid balding. A bald closure cannot be fixed it will have to be replaced, so please always wash, comb and style with care to ensure the durability of your closure.

What are the best hair care products for virgin hair?

Use sulfate-free shampoos and conditioners. Moisturize with argan oil. Stay away from heavy oils. If you use them, make sure you wash them out.

How do I maintain my extensions?

1. Use a 100% silk bonnet when sleeping

2. Wash hair with sulfate free shampoo & conditioner

3. Hair should be installed by a licensed stylist 

4. If wefts are cut during install, they should be sealed.


Identity Divas ships orders via USPS. All orders require a mandatory 3 business day processing time and require 1 to 5 business days for delivery depending on the shipping option selected and destination of delivery. Shipping confirmation and tracking information is available via email as soon as your order ships. ALL SALES ARE FINAL SALE NO EXCHANGE NO EXCEPTIONS.


All diva wigs ordered will be completed in 10-14 BUSINESS days, not including weekends or holidays. If there are any delays due to unforeseen circumstances, an email will be sent to you. Once your wig is complete, please allow 1 to 5 business days for delivery depending on the shipping option selected and destination of delivery. Shipping confirmation and tracking information is available via email as soon as your order ships.


Express shipping is available, but must be requested via email identitydivas1@hotmail.com

We do not refund shipping charges for orders returned.

Return Policy

NO RETURNS OR EXCHANGES, NO EXCEPTIONS. Our products go through a rigorous process to make sure you are receiving the best quality product possible. All hair orders are thoroughly inspected before shipping. It is our primary focus to make sure you are completely satisfied.

Due to the nature of our products, all sales are final and no refunds will be issued.


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